BALL FOUR

Our agency just finished pitching an important account. For many days, we put our heart and soul into the pitch and I am really proud of our efforts. We did our best and now we're just hoping that the client will choose us. It's hard to know exactly what the client is looking for in a pitch because creativity is so subjective. As we're waiting on pins and needles to get the call from the client to find out if we've won or not, I received an email from a good friend of mine, Michael Folino, who freelanced on the pitch. It really put things in perspective for me. Here it is:

Hey, John,

My favorite book of all time is BALL FOUR. It's the journal of a once great...now mediocre knuckleball pitcher in 1969.

He talks about his old pitching coach, Johnny Sain (a Southerner). And Sain had a saying called, "The cool of the evening."

It's the feeling you have when you pitched a good game.
It didn't matter if you won or lost. Just the satisfaction of a job well done.

Give me a shout when you can. Would love to hear more about it.

But for now, enjoy the cool of the evening, John.

--Michael

Thanks, Michael, for the timely email. We did pitch a good game. It was a job well done. And regardless of the outcome, we will enjoy "the cool of the evening."